MISSION AND VISION
It has been found that since there is so much information that has been introduced into the fitness industry by anyone who has some sort of experience, qualification or passion in fitness, it has become very difficult to find what you’re looking for in the simplest and easiest way.
Fitness As Tradition was created with this in mind and the following resembles the principles by which all content that is provided is based upon.
The ultimate mission is to become the greatest fitness influence in South Africa and the categories of this mission will be:
- To be the go-to information platform for anything related to a healthy lifestyle.
- To be the reason people start or get back on their fitness journey.
- To inspire and drive a positive mindset in life and fitness.
To achieve this mission, a vision has been set out that looks to involve everyone that is a fitness enthusiast and these people should abide by the factors of the vision:
- REFLECT: To inspire people to take a moment to think deeply about where they are mentally and physically and look back back to see how far they’ve come.
- REDEFINE: To inspire people to be able to define their goals differently and change their dreams into goals through motivation and mindset re-calibration.
- REFOCUS: To inspire people to focus their attention and resources on the redefined goals towards their mental and physical fitness and confidence.